The importance of giving (and receiving) constructive feedback | Erin McEachren, Commercial VP Europe at NuVasive

Key takeaways:

• What does it take to become a successful FEMALE LEADER?
• How to RISE up the ranks in a male-dominated industry
• The art of reinforcement: how giving (and receiving) constructive feedback can help you GROW
• On everyone’s mind: The importance of WORK-LIFE BALANCE

About Erin:
I am a commercial leader committed to driving growth and performance. My passion is developing commercial strategy and engaging talent across different geographies. I value collaboration and building teams of engaged employees that drive value across our organization.

I have 16 years of intensive work across Europe and North America leading teams, identifying and developing talent.  My experiences are diverse from implant, capital and disposable businesses in both smaller ($50million) and larger ($1B) commercial organizations. 

I am a dynamic leader with proven results in sales, marketing, strategic planning, commercialization and business development.  I excel at working cross-functionally and across different geographies.  I joined Stryker in 2004 as a Marketing Associate in Instrument Division; in 2006 to 2009 I had a sales territory in Surgical where I grew the business from $2.1-$4.4 million.  In 2009, I moved to Stryker Europe, where I was UK Marketing Manager, Regional Sales Manager in the Medsurg and Spine Divisions and then was Director of Marketing for Europe.  I managed and drove the strategy for Mako Robotic Arm Assisted Surgery globally my role at that time comprised of leading and executing all aspects of the commercial strategy of a new innovative acquisition. Since then, I worked at Alcon, UK & Ireland leading a team of 65 across the $88m Surgical Eyecare portfolio.

I graduated from the University of Colorado on an NCAA Division I Athletic and Academic Full Scholarship, completing a Human Physiology degree.  During my tenor at Colorado as team captain, became an All-American athlete, and was awarded the Buffalo Award of Distinction and the Leo Hill Academic Leadership Award.  Prior to University, I competed as an athlete on the Canadian Alpine Ski Team from 1997-1999.  In 2012, I graduated from Georgetown & Esade University, completing a Global Executive MBA, specializing in Globalization and Emerging Markets garnering experience in Russia, India, Brazil, Argentina, Spain, and the US.  In 2013, I was awarded the European Award of Excellence for Europe.

I am currently engaged in my role at NuVasive as Commercial Vice President, Europe.  NuVasive’s innovative technology and unique combination of spine implants and capital is key to me and I value direct involvement with the cross-divisional communication and engagement within the business.  Building relationships with customers our internal employees drive me and area where I would like to have the greatest impact. 

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