Being a female founder | Martha Lawrence, CEO of AccendoWave

Key takeaways:

• How to SUCCEED in the first few crucial months as a founder
• Don’t overlook it: the importance of NETWORKING effectively
• The inside scoop: How Martha is playing her part in increasing the numbers of female founders and the funding given to them
• A FASCINATING career journey at what you can learn from it

About Martha:
Martha Lawrence is a Health Care Executive with more than 25 years of experience in leadership and operations with national health systems including Hospital Corporation of  America (HCA). Currently, Ms. Lawrence serves as CEO & Co-Founder of AccendoWave,  a machine learning health care technology company that objectively measures and manages pain/discomfort. AccendoWave has become the leading MedTech company in the US when it comes to measuring pain objectively and has partnered with two technology giants – Samsung and AT&T.

Previously, Ms. Lawrence served as President of Sequoia Healthcare Advisors, an advisory firm providing strategic innovation and investment advisory guidance. Earlier Ms. Lawrence served in national account sales with Sandoz  Corporation (now Novartis) and in sales and marketing roles with National Medical Enterprises (now Tenet Healthcare).

Martha Lawrence has a Master’s of Business Administration from the University of Southern California and a Bachelor’s of Science in Kinesiology from the University of California, Los Angeles.

Ms. Lawrence serves as a board member for AccendoWave, Sequoia Realty Advisors and  American Healthcare Finance. 

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